• DESIGN
  • PHILOSOPHY
  • CONTACT
  • 100 Years of Leica Photography 100 Years of Leica Photography Logo. This year (2014) Leica photography celebrates 100 years. In Mars 1914 Oskar Barnack
    finished what came to be the first Leica camera, in his diary he called the camera “Liliput” but the camera is today more commonly known as the Ur-Leica.
    The inventor and visionary Oskar Barnack worked as an engineer at Ernst Leitz and was also
    an enthusiastic cinematographer. The cameras available at the time were big and heavy which limited his creativity, the frustration ignited a spark for innovation and finally the birth
    of 35mm film photography.
    I designed the logo and came up with the graphic concept. Leica marketing department implemented the logo into the anniversary communication and took care of all publishing.
        2014 Graphic Design, Industrial Design
  • LEICA X3 Every day people around the world take millions of pictures. The modern culture of sharing photos with your friends and loved ones has never been bigger. This project is about filling the gap between big cameras with great image quality and smartphone cameras with limited quality/control.

    This project is a personal project for self promotion only. Leica AG has not been included in the process in any way. I take no responsibility for reposts.
        2013 Industrial Design, Product Design
  • Drop the Beat - AirPlay speakers Minimalistic airplay speaker design with a touch of nature.     2012 Industrial Design, Product Design
  • Robot Vacuum - Electrolux Robot vacuum design concept     2012 Graphic Design, Industrial Design, Product Design
  • Four Times(squared) Minimalistic clock design based on squares and quarters.     2012 Industrial Design, Interior Design, Product Design
  • KAGE Eyewear design concept - KAGE     2012 Graphic Design, Industrial Design, Product Design
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All works © Vincent Säll 2012.
Please do not reproduce without the expressed written consent of Vincent Säll.